About 73 Labs
Digital infrastructure for the trades.
We're not an agency. We're a platform. Home service businesses plug into 73 Labs and get the websites, ads, SEO, automation, and tools they need to grow — without the agency markup or the 12-month contract.
The Name
Why 73?
73 is the 21st prime. Its reverse, 37, is the 12th prime. 21 reversed is 12. And 73 in binary is 1001001 — a palindrome. It's a number that reflects precision, flexibility, and elegance from every angle. That's how we build.
What We Believe
Three principles.
Platform, not agency
We build infrastructure you own. Not a retainer you’re stuck with.
Built for the trades
We know HVAC margins, plumbing seasonality, and how homeowners search.
Technology-first
Next.js, Supabase, Stripe, Cloudflare. Enterprise stack at small-business prices.
How We're Different
Built different. On purpose.
You don’t own your website
You own everything — code, content, domain
12-month contracts
Month-to-month. Cancel anytime.
Opaque reporting
Real-time dashboard with full attribution
Generic support
Dedicated manager who knows your trade
Markup on ad spend
Zero markup. Pay Google/Meta directly.
SEO only
SEO & GEO — Google + ChatGPT + Perplexity
Cookie-cutter templates
Custom site on modern infrastructure