Roof your pipeline with leads.
Storm or shine.
96% of homeowners use the internet to find roofing contractors. There are now 106,000 roofing businesses competing for those clicks. Storm-ready ads, insurance claim landing pages, long-tail SEO, and GEO optimization built for roofers who want owned leads, not shared ones from Angi selling the same inquiry to five competitors.
Sound familiar?
Common marketing problems roofing businesses face.
Lead flow is feast-or-famine: storm surges bring more work than you can handle, then nothing. Over 22% of U.S. residential roof replacements are triggered by hail or wind damage, meaning most of your biggest revenue months are weather-dependent. Without a year-round strategy targeting planned replacements, maintenance, and gutter work, revenue drops near zero between events.
Google Ads for roofing averaged $125 per lead in Q1 2026, with storm damage and insurance claim keywords running $350 to $500 per lead. Those CPLs are among the highest in home services. Without a long-tail keyword strategy targeting “hail damage roof repair,” “roof replacement financing,” and material-specific terms, you’re bidding on the same expensive head terms as every competitor in your market.
Insurance claim jobs require instant credibility. 65% of homeowners are more likely to call a roofing contractor that has transparent pricing on their website. Homeowners navigating a storm damage claim are stressed, unfamiliar with the process, and comparing 3 to 4 contractors at once. A website that doesn’t explain the insurance claim process, show real project documentation, or list your contractor license loses that comparison every time.
Lead-gen platforms like Angi and HomeAdvisor sell the same roofing inquiry to 3 to 5 contractors simultaneously. Conversion rates on shared leads average below 10% because you’re racing 4 other companies for a homeowner who filled out one form. A homeowner who finds your business through local SEO and calls your number directly converts at 18 to 24%. Angi’s average customer acquisition cost for roofers runs around $2,500. SEO-sourced leads run $290 to $310 per booked job.
Built for your trade.
How 73 Labs helps roofing businesses grow.
Storm-response ad campaigns with pre-built creative and geo-targeting ready to activate within hours of a hail or wind event. Real-time storm data targeting identified zip codes while search volume spikes. Facebook and Google campaigns timed to post-storm urgency convert 30 to 70% more leads than evergreen campaigns alone.
Long-tail keyword strategy targeting “hail damage roof replacement,” “roof repair financing,” “insurance claim roofing contractor,” and material-specific terms like “metal roof install” and “asphalt shingle replacement.” These terms convert at lower CPCs than head terms and reach homeowners who are already past the research phase.
Professional website and landing pages that position you as the insurance claim expert: step-by-step claim guides, before-and-after project documentation, contractor license display, and financing options for high-ticket jobs. Homeowners who understand the claim process before calling close faster and at higher ticket sizes.
Local SEO that beats lead-gen platforms for “roofing company in [city]” searches. Exclusive organic leads convert at 18 to 24% versus sub-10% for shared Angi leads. City-specific service pages, Google Business Profile optimization, and GEO content so your business gets cited by ChatGPT and Google AI Overviews when homeowners ask for roofing recommendations.
Everything your roofing business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.