Roof your pipeline with leads.
Storm or shine.
Show homeowners the roofing work you do, the materials you install, and how to request an inspection or estimate. Connect your website, advertising, search presence, and follow-up around your service area, available crews, and actual project experience.
Sound familiar?
Common marketing problems roofing businesses face.
Storm-response advertising needs to match your team's ability to respond. Confirm the affected locations, services available, and appointment capacity before promoting inspections or repairs. Keep planned replacement and maintenance work visible as well, using your own inquiry history to guide the campaign calendar.
An advertising report should distinguish clicks, inquiries, inspections, estimates, and booked projects. Compare channels using the same outcome definitions and complete costs. A low reported lead price is not enough to show whether the inquiries fit your service area or became roofing work.
Explain your inspection and estimate process clearly, including the documentation your team provides. Publish insurance-related or financing information only after it has been reviewed for the actual offer and location. Do not promise claim approval, coverage, or a particular payment outcome on a roofing service page.
Give homeowners evidence they can use to evaluate your work: approved project photos, verified credentials, and clear material and service descriptions. Track where inquiries came from and what happened next. A search appearance or AI citation is an observation, not proof that your company has won the customer.
Built for your trade.
How 73 Labs helps roofing businesses grow.
Prepare campaign materials for the roofing services you actually provide, with a review step for location, availability, and messaging before activation. Plan budgets around capacity and measured results. Keep storm-response work and planned projects visible in reporting so spending decisions reflect the work your team can support.
Evaluate search advertising and Local Services Ads against your business eligibility and account settings. Google's Local Services migration is phased, so check account notices before changing campaign controls. Use relevant service pages and compare spending with qualified inquiries, inspections, and booked work.Google Local Services migration guidance
Build roofing pages that explain inspections, repair and replacement options, and the next step for an estimate. Use approved examples of completed work. Keep credentials, warranty details, and any financing or insurance-related statements verified for the business and service described.
Maintain accurate business information and useful pages for the roofing work and locations you cover. Google local rankings consider relevance, distance, and prominence; a city page or review schedule does not guarantee a position. Report observed search visibility and sampled AI citations with their dates and limits.Google local ranking guidance
Everything your roofing business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.
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