A website that books jobs.
Built around your customers.
A website built around your services, your customers, and the next step they need to take. We use Next.js, clear content, and a CMS for routine updates, then measure performance and the inquiry process. Your domain, your code, and your content belong to you.
Make your website easier to use and maintain.
Review the experience customers have, the information they need, and the updates your team needs to make.
Performance that needs investigation
Google's Core Web Vitals assess loading, responsiveness, and visual stability. Its guidance targets Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint below 200 milliseconds, and Cumulative Layout Shift below 0.1. These measures help identify friction for visitors. They do not translate into a fixed number of ranking positions, and good scores alone do not guarantee a top result. Evaluate the experience alongside the relevance and usefulness of each page.
A mobile inquiry process that needs testing
Check whether customers can read your service information, find contact options, and complete an inquiry on a phone. Test navigation, tap targets, form labels, and form feedback. Measure where people get stuck. Don't assume a button position or chat widget will produce a fixed increase in leads.
Unclear ownership and access
Know who controls the domain, source code, content, hosting account, and third-party services. Review access and export arrangements before a change of provider. A written handover plan should identify what transfers, what needs replacement, and who is responsible for each step.
An unclear process for keeping content current
Decide which updates your team can make and which need development support. Keep hours, service details, current offers, and contact information up to date. A clear editing and review process helps avoid publishing changes that the business cannot support.
Business information that needs verification
Use current credentials, accurate service details, and real project examples with permission. Explain who the business is and how customers can contact it. Publish reviews and business claims only when their source and scope can be verified.
Your site, built right, in three steps.
We handle the build. You handle the business.
Custom design
A website shaped around your brand, your services, and a clear path to getting in touch.
More detail about Custom design
We plan the site around your brand, your services, and customer questions. The design makes the main information and next step clear, with contact options that work across screen sizes. We review the experience with you before launch and use measured results to guide improvements.
Modern build
Accessible pages built for search, with performance measured and reviewed as your site grows.
More detail about Modern build
Built on Next.js and deployed to a global CDN, with server-rendered content and structured data that describes your business and services. We measure page loading, input responsiveness, and layout stability, then use those results to decide what to improve. Performance varies with page content, the device, and the connection. We report what we measure. A universal score isn’t a promise we make.
You own it
Your domain, your code, and your content stay yours. Update via a visual CMS.
More detail about You own it
Your domain, your code, and your content belong to you. We define the CMS editing scope and handover arrangements so you know how routine updates work and what you receive if you leave.
Built for search and conversions.
Clear information, usable contact options, and a foundation for measuring what happens next.
Measured performance
Server-rendered pages with performance checked on representative devices and connections. We report measured results and decide what to improve based on those checks. No universal promises.
Mobile-first design
Layouts and contact options designed for small screens as well as desktops. Test navigation, reading, call links, and form completion at the sizes customers use.
Visual CMS editing
CMS access for the agreed content fields, with an explanation of which changes your team can make and which require development support.
SEO-ready structure
Clear page structure, crawlable links, and structured data that matches the actual business and visible content. Google does not require special schema for its AI search features, and valid markup does not guarantee inclusion.
Booking and contact options
An online booking widget is included in Platform. Missed-call text-back starts with Growth, and AI chat is included in Scale. Confirm the configuration and handoff process for your plan so customers understand whether an inquiry or appointment has been confirmed.
Analytics and measurement
Review website activity and defined inquiry events, with missing data and attribution limits made clear. Growth includes lead tracking and attribution; Scale adds call tracking with unique numbers. Validate the configured events and outcomes before using reports to make spending decisions.
Enterprise infrastructure
Next.js on Vercel, with Cloudflare managing DNS. Verify deployment and HTTPS, along with redirects and public-page behavior, during launch checks.
You own everything
Your domain. Your code. Your content. If you leave, it all goes with you. No hostage situations.
Included in your plan.
See which plans include Websites.
Custom website included in every plan.
Common questions.
How long does it take to build my website?
The schedule depends on the agreed scope, content readiness, integrations, and review rounds. Establish milestones for design, development, testing, and launch during planning. Review a staging version before publication. If an existing site is being replaced, include URL mapping, redirects, and post-launch checks; a launch date is not a promise that search rankings will remain unchanged.
Do I really own my website?
Yes. Your domain, code, and content belong to you. Confirm account access, content exports, third-party services, and the handover process in the agreement so you know what you receive and what is needed to keep the site running if you leave.
What happens to my website if I leave my current web agency?
Review your current agreement and access first. Identify who controls the domain, hosting, code, content, and connected services, and what can be exported. Plan the replacement and any redirects before switching. Do not assume every provider uses the same ownership or transfer arrangements.
Can I edit the site myself?
The CMS supports the content fields agreed for your site, such as service information, images, or hours. Confirm which changes your team can make and how to preview them. Layout changes and new integrations may need development support.
What technology is the site built on?
We use Next.js, deployed on Vercel, with Cloudflare managing DNS and CDN services. Pages are rendered so their main content can be read without waiting for browser-side JavaScript. Structured data should describe the actual business and visible page content, and we validate it against the requirements of the feature it is intended to support. Adding markup does not guarantee rankings, AI recommendations, or review stars. Google does not display self-serving LocalBusiness or Organization review snippets, and its FAQ rich-result feature ended in May 2026. We check the markup appropriate to each site instead of treating every schema type as a universal requirement.
Do I need a separate page for each service I offer?
Use separate pages when the services need distinct, useful explanations. Give customers enough information to understand the work and request the next step. Avoid creating thin pages solely to repeat keywords. The right structure depends on your actual offer and content, not a fixed number of URLs.
Do I need location pages if I serve multiple cities?
Location pages can be useful when they provide verified information about work you actually do in those places. Do not create near-identical pages by swapping city names. Include relevant local details only when accurate, and do not imply an office where none exists. A city page does not guarantee a map position throughout that area.
What is Core Web Vitals and does it affect my ranking?
Core Web Vitals measure loading, responsiveness, and visual stability through Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Google's good-experience benchmarks are LCP within 2.5 seconds, INP within 200 milliseconds, and CLS of 0.1 or less. These metrics contribute to page experience, but good scores do not guarantee high rankings. We use lab tests to diagnose issues and real-user data, when available, to evaluate visitors' experience. Search Console and PageSpeed Insights help distinguish those two types of evidence.
How does my website affect my Google map pack ranking?
Keep your website and Google Business Profile accurate and useful. Google describes local ranking through relevance, distance, and prominence, while keeping algorithm details confidential. Do not treat website speed, markup, or a particular posting schedule as a formula for a guaranteed map position.
What makes a home service website actually convert visitors into leads?
Start with clear service information and a usable way to contact the business or request an appointment. Test the flow on different screen sizes, check form errors, and verify that submissions reach the right place. Use actual inquiry and booking data to evaluate changes rather than assuming a particular layout produces a fixed lift.
What trust signals should my home service website display?
Display current credentials, accurate business details, real project examples, and customer feedback you have permission to publish. Use badges only when your business is entitled to use them and the program is current. Make the information easy to find without inventing certifications, customer results, or a required review count.
What is a good conversion rate for a home service website?
Define the conversion before comparing rates. A form submission, qualified inquiry, appointment, and completed job are different outcomes. State the denominator, date range, traffic source, and tracking coverage. Compare consistent measurements from your own site before relying on an industry benchmark that may describe a different audience or event.
Should I offer online booking on my website?
Offer booking when the process can reflect real availability and confirm the appointment accurately. If a staff review is needed, label the action as a request and explain what happens next. Test mobile use, confirmation, and changes to an appointment before treating the flow as ready for customers.
Should my contractor website have a chat widget or AI chat?
Consider chat when it helps customers get accurate answers and reach the right next step. Define what it can answer, how it hands off to your team, and how incorrect or unresolved responses are handled. Test accessibility, performance, and inquiry quality before judging its value. AI chat is included in the Scale plan; it is not a default feature of every website plan.
Do I need a project photo gallery or before-and-after photos on my website?
A project gallery can help explain your experience. Use real work with permission, describe your role and the scope, and distinguish completed projects from concepts. Select examples relevant to the services offered rather than aiming for a fixed gallery size or claiming a guaranteed conversion lift.
Does my contractor website need to be ADA accessible?
Accessibility should be part of the site's design, content, and ongoing maintenance. DOJ guidance explains accessibility responsibilities for businesses open to the public. WCAG provides technical criteria for evaluating the experience, including keyboard access, labels, contrast, and alternatives for non-text content. Combine automated checks with manual testing and record the scope and unresolved issues. We do not treat a clean automated scan as proof of full accessibility or legal compliance.
Should my contractor website include video?
Use video when it explains something customers need to understand. Choose accurate demonstrations or approved project examples, provide suitable captions or alternatives, and check the effect on page performance. Do not add video solely because of a claimed universal engagement or conversion multiplier.
How many form fields should my contact form have?
Ask for the information needed to handle the request and explain what is required. Use clear labels and helpful error messages, and test completion on phones and with a keyboard. A short form and a multi-step form can each be appropriate; evaluate the actual process rather than assuming one field count always converts best.
How does my contractor website rank in voice search?
Start with useful, accessible pages that answer the questions customers ask about your services, service area, availability, and pricing. Keep business details accurate and make the answers easy to understand. Different assistants and search products select answers differently; there is no universal word count or schema combination that guarantees a spoken recommendation. Google's Speakable documentation describes a beta feature for topical news on supported English-language devices in the United States, not a general contractor-ranking feature. Google also says its generative search features do not require special schema or a particular writing format. We evaluate the relevant platform's documented requirements and report observed visibility rather than promising that markup will make an assistant recommend your business.
What is call tracking and why does my contractor website need it?
Call tracking can associate calls with configured tracking numbers or website sessions, depending on the setup. It does not automatically identify every customer's path or prove that a call became a job. Verify routing and source assignment, then connect confirmed outcomes where supported. Scale includes call tracking with unique numbers. Report missing attribution and distinguish call activity from qualified inquiries and booked work.
How should my contractor website display financing options?
Publish only financing options your business actually offers, using current provider-approved wording and disclosures. Make any payment example's assumptions clear and distinguish an illustration from an approval or quote. Have the applicable offer and terms reviewed before publication rather than inventing a monthly payment to make a project appear affordable.
Should my contractor website have an instant quote or pricing calculator?
A calculator can be useful when its inputs and pricing rules produce a meaningful estimate. Explain the assumptions, exclusions, and whether an assessment is still required. Keep the figures current and test the calculation. Do not label an approximate range as a binding quote or promise that adding a calculator will multiply leads.
How prominent should my phone number be on my contractor website?
Make the phone number easy to find and usable on a phone. State the hours and services supported by that contact route. If using a fixed call button, check that it does not cover content or controls. Measure call activity separately from confirmed inquiries and booked jobs.
Should I use real team photos or stock photography on my contractor website?
Use real team and project photos when they accurately represent the business and you have permission to publish them. Licensed illustrative images can serve another purpose, but should not be presented as your staff, customers, or completed work. Keep captions and any claims about the people or projects verifiable.
How does my contractor website help me appear in Google AI Overviews?
Google says the same foundational SEO practices remain relevant to AI Overviews, without special optimization requirements. Publish useful, accurate information and check crawl and indexing eligibility. Inclusion is not guaranteed. Record observed citations with the query and date instead of promising that a schema type or opening paragraph will cause a recommendation.
What is E-E-A-T and does it affect my contractor website's Google ranking?
E-E-A-T means experience, expertise, authoritativeness, and trustworthiness. Google's guidance uses these concepts to help assess content quality; E-E-A-T is not itself a specific ranking factor. Show accurate authorship and relevant experience where useful, and have appropriate expertise review sensitive claims. Do not invent a score or assume credentials guarantee a position.
What is entity optimization and why does my contractor website need it?
Use the term to describe keeping your business identity clear and accurate across the website and profiles you manage. Correct misleading contact, service, and location details. Do not promise Knowledge Graph verification, a Knowledge Panel, or AI citations from a directory count or exact formatting formula.
Should my contractor website have a team page or about page?
An About or team page is useful when it explains who is responsible for the business and the work. Publish names, experience, credentials, and photos only when accurate and authorized. Avoid invented biographies or combined-experience totals that cannot be supported. The page should help customers understand the business without promising a ranking benefit.
How much does a contractor website cost?
A custom website is included in the published 73 Labs plans, starting with Platform at $497 per month. Growth is $1,497 per month and Scale is $2,997 per month. Review the current plan comparison and agreement for the included services and any separate costs. Compare total cost and scope rather than hypothetical revenue from an assumed conversion rate.
Should I use Wix, Squarespace, or GoDaddy for my contractor website?
Compare platforms against the features, editing workflow, accessibility, performance, integrations, and ownership arrangements you need. Test the actual site and verify current export and migration options. A platform name alone does not determine rankings or conversion rates, and using a different framework does not guarantee better results.
How do I switch website providers without losing my Google rankings?
Map existing URLs to relevant destinations, use appropriate permanent redirects for moved pages, and check links, canonicals, indexing settings, and sitemaps. Monitor the transition in Search Console and your analytics. Google notes that ranking fluctuations can occur during a move; no migration process can promise a fixed percentage of retained rankings or a universal recovery date.
How many pages should my contractor website have?
Plan pages around distinct customer needs and the information you can maintain accurately. Cover your business, services, contact process, and relevant locations without multiplying near-duplicate pages. There is no universal page quota for a contractor site. Add a page when it provides a useful purpose that existing content does not serve.
Should my contractor website have dedicated emergency service pages?
Use a dedicated emergency page when your business provides that service and the page explains a distinct contact or response process. State actual hours, coverage, and availability. Do not advertise same-day attendance or immediate dispatch unless your operations support the claim. Separate pages do not guarantee rankings or citations.
Should my contractor website treat emergency callers and planned-service shoppers differently?
Make it easy to find information appropriate to the request. An urgent caller needs accurate availability and contact details; someone planning a project may need scope, options, and estimate steps. Use the structure that makes those paths clear, and test it instead of assuming each audience requires a separate URL or a fixed conversion rate.
What is heat mapping and should my contractor website use it?
Heatmaps summarize recorded interactions such as clicks and scrolling; session recordings provide another view of observed use. They can help identify issues to investigate, but do not reveal a visitor's intentions or prove why a conversion changed. Before enabling a tool, review collection, masking, consent, retention, and access settings. Do not assume every session is captured or anonymized.
How does my contractor website directly affect my Google Business Profile ranking?
Keep business information accurate across the website and profile. Google identifies relevance, distance, and prominence as the main local-ranking factors; it does not publish the direct four-part formula described by many marketing checklists. Report observed changes without attributing a position to address formatting, a speed score, or a schema property alone.
Does my contractor website need a blog?
A blog can be useful when it answers customer questions that your service pages do not cover well. Start with accurate service descriptions, the areas you serve, and a clear way to contact you. Then choose articles from questions your team actually receives, such as what affects an installation quote or how to compare repair and replacement options. Add first-hand knowledge, explain relevant limits, and link naturally to the related service page. Keep the information current. Google recommends helpful, reliable content for people; it does not prescribe a blog-post count or a special format for AI search inclusion. Measure whether articles attract relevant visitors and inquiries. Publishing more pages does not guarantee more leads, rankings, or AI citations.
What is internal linking and why does it affect my contractor website's ranking?
Internal links connect pages within your site. Google uses crawlable links to discover pages and understand relevance. Link to useful related information with descriptive text and check that destinations work. There is no guaranteed indexing threshold based on a fixed number of clicks from the homepage.
Should my contractor website have a dedicated cost or pricing page?
Publish pricing information when you can explain it accurately. State the scope, assumptions, exclusions, and whether the amount is an estimate or quote. Keep it current and explain the next step when an assessment is needed. A price range can answer a customer question without guaranteeing an AI citation or a conversion increase.
Does my contractor website need HowTo schema and what does it do?
HowTo is a structured-data type for describing a process. It is not a requirement for Google AI search inclusion and does not guarantee a ranking, citation, or spoken answer. First decide whether the page provides useful, accurate instructions and whether the intended search feature supports the markup. Keep any markup consistent with visible content, and have appropriate expertise review technical or safety instructions before publication.
Should my contractor website display service area as a map widget or a text list?
Use clear text to explain the places you actually serve. Add a map when it helps customers understand the area or find a real location, then test its accessibility and performance. Avoid assuming a universal loading penalty or ranking benefit from either format, and do not imply an office where the business has none.
What should a contractor landing page for paid ad traffic actually include?
Match the page to the advertised service and explain the next step clearly. Include accurate service-area and availability information, verified business details, and contact options that work. Test forms, call links, and page performance. Keep useful navigation and disclosures where needed; do not assume removing every link or adding a financing example guarantees more bookings.
How does Google AI Mode affect what my contractor website needs to do?
Google says foundational SEO practices remain relevant to AI Mode and AI Overviews, with no special optimization required. Make important information accessible, accurate, and useful, and check crawl and indexing eligibility. Inclusion is not guaranteed. Measure observed answers and citations separately from visits and confirmed business outcomes, with the questions, dates, and limitations recorded.
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Request a free review of your current website. We'll explain what we find and the limits of those findings, then recommend next steps based on the evidence available.