A website that books jobs.
Not just one that looks nice.
Fast, mobile-first, server-rendered websites that you own outright. Built on Next.js with a CMS you can edit without a developer. The average contractor website converts at 2–4%. Optimized home service sites in emergency trades like plumbing and pest control reach 12–16%. We build for the high end because every element is designed around one thing: turning visitors into booked jobs.
Your current website is costing you jobs.
Most home service websites are slow, outdated, and impossible to update without calling your “web guy.” That’s not a website. It’s a liability.
Your site, built right, in three steps.
We handle the build. You handle the business.
Custom design
We design your site around your brand, your services, and how your customers actually search. Visitors decide within 5 seconds whether to stay or bounce. Your phone number and a booking button appear above the fold before any scrolling. Your service, your city, and why you're the right call are visible at a glance. CTAs above the fold convert 304% better than those below it, and centered CTAs generate up to 682% more clicks than off-center ones. Keyword-matched CTAs, where the button text mirrors what the visitor searched for, convert 87% better than generic buttons like “Call Us” or “Get a Quote.” No templates. No cookie cutters.
Modern build
Built on Next.js and deployed to a global CDN. Server-rendered pages that hit a sub-2.5-second Largest Contentful Paint on mobile, which is Google’s Core Web Vitals benchmark. LocalBusiness, Service, and FAQ schema built in from day one so Google and AI search engines understand exactly what you do and where you do it.
You own it
Your domain, your code, your content. Edit anything through a visual CMS without touching a line of code. If you ever leave, you take every file, every page, and your full domain history with you.
Built for speed, search, and conversions.
Every feature exists for one reason: turning visitors into booked jobs.
Sub-second load times
Server-rendered pages on a global CDN. Your site loads before they finish blinking.
Mobile-first design
Designed for the phone first, then scaled up. Not the other way around.
Visual CMS editing
Change text, swap images, add services, all from a visual editor. No code required.
SEO-ready structure
Semantic HTML plus LocalBusiness, Service, FAQPage, and Speakable schema built in from day one. Content with proper structured data markup has a 2.5 times higher chance of appearing in AI-generated answers. Everything Google, voice assistants, and AI search engines need to read, rank, and cite your business.
Booking widget and chat built in
Online scheduling and AI-powered chat embedded directly into your site. Customers book or ask questions at any hour. Visitors who engage with chat are 2.8 times more likely to convert than those who only see a form. Multi-step booking forms produce 86% higher completion rates than equivalent single-step forms: the first step asks for the service type, the second captures contact details, and the sunk cost of the first step carries most visitors through to submission.
Analytics dashboard
See exactly where your traffic comes from, which pages convert, and what’s driving booked jobs.
Enterprise infrastructure
Vercel hosting, Cloudflare CDN, auto-provisioned SSL. The same stack used by Fortune 500 companies.
You own everything
Your domain. Your code. Your content. If you leave, it all goes with you. No hostage situations.
Included in your plan.
See which plans include Websites.
Custom website included in every plan.
Common questions.
How long does it take to build my website?
Most websites launch in 2–3 weeks. We handle design, development, and deployment. You review and approve at each stage.
Do I really own my website?
Yes. You own your domain, your code, and your content. If you ever leave 73 Labs, everything goes with you. No hostage situations. Before signing with any web agency, ask these three questions: who owns the domain, who can access the source code, and what happens to the site if you stop paying. If the answers are unclear, walk away.
What happens to my website if I leave my current web agency?
It depends entirely on who owns the assets. Verify three things before you switch: who registered the domain name, who holds the hosting credentials and source code, and whether your current CMS allows you to export your content. If the agency registered your domain in their account, they control it. Common tactics include requiring a transfer fee, changing the domain registrant email without telling you, or building on a proprietary platform with no code export so the design can’t move at all. The safest approach when switching is to have your new site built and ready before the old agency knows you’re leaving. With 73 Labs, you own your domain from day one, you have full access to the codebase, and everything runs on open infrastructure. There is nothing to negotiate when you leave because you already own everything.
Can I edit the site myself?
Yes. Every site comes with a visual CMS (content management system). Change text, swap images, add services, update your hours. No developer needed for day-to-day changes.
What technology is the site built on?
Next.js with server-side rendering, deployed to Vercel with Cloudflare CDN. The same infrastructure used by Fortune 500 companies, built and optimized for home service businesses. Structured data is built in from the first line of code: LocalBusiness schema confirms your name, address, hours, and services in machine-readable format. Service schema describes each individual service and the area you cover. FAQPage schema marks up your FAQ content so Google and voice assistants can pull direct answers to specific questions. Speakable schema identifies which sections of your content are optimized for text-to-speech readback by Google Assistant, Siri, and Alexa. AggregateRating schema embeds your star rating directly in search results before anyone clicks through. Content with proper structured data has a 2.5 times higher chance of appearing in AI-generated answers than unstructured pages. All five schema types are built into every site we deliver.
Do I need a separate page for each service I offer?
Yes. A single page listing all your services ranks for almost nothing. Google needs a dedicated URL for “AC repair,” a separate URL for “furnace installation,” and individual content for each. Home service businesses with individual service pages rank for 3–5x more keywords than businesses with a single catch-all services page. Every service you offer should have its own URL, its own content, and its own call to action.
Do I need location pages if I serve multiple cities?
Yes, and what is on them matters as much as whether they exist. Google map pack rankings are hyper-local: ranking in one city does not carry over to the next. Businesses with dedicated city pages earn 82% more organic search traffic than those using a single catch-all service area page. The problem most contractors run into is that their location pages are near-duplicates of each other, with only the city name swapped. Google detects thin, templated location pages and suppresses them. A location page that ranks has three things the duplicate pages don’t: a customer testimonial from someone in that specific city, at least one real job photo from a project completed in that area, and content referencing a specific local detail such as a neighborhood name, a local road, or a seasonal weather pattern unique to the region. Each location page also needs its own LocalBusiness and Service schema tied to that city and zip code. We build location pages that pass Google’s uniqueness threshold with genuine local signals on every page from day one.
What is Core Web Vitals and does it affect my ranking?
Core Web Vitals are Google’s performance benchmarks that directly affect your search rankings. The key metric is Largest Contentful Paint (LCP): how fast your main content loads. Google’s threshold is 2.5 seconds on mobile. Mobile bounce rates hit 53% when page load time exceeds 3 seconds. At 5 seconds, the probability of a bounce is 90% higher than at 1 second. Each second of delay costs roughly 20% in conversions. Most contractor websites load in 4 to 6 seconds on mobile, which puts them well past the bounce threshold. Every site we build targets a sub-2.5-second LCP on mobile, the threshold most contractor websites fail to meet.
How does my website affect my Google map pack ranking?
More than most business owners realize. Your website’s load speed, mobile usability, structured data, and content quality all feed into your local ranking signals. Google cross-references your website content with your Google Business Profile to verify your services and service area. A poorly built website can suppress your map pack ranking even when your GBP is well-optimized. A fast, well-structured site reinforces every local signal Google looks for.
What makes a home service website actually convert visitors into leads?
Three things: speed, clarity, and a frictionless conversion path. Your phone number and a booking button need to appear above the fold before any scrolling. Your main CTA should be centered on the page. And the site needs to load before the visitor’s patience runs out. Data shows that centered CTAs generate up to 682% more clicks than off-center ones, CTAs above the fold convert 304% better than those below it, and mobile-optimized sites see up to 40% higher conversion rates than sites designed for desktop first. Adding a chat widget or AI-powered chat pushes conversion another 30 to 50% higher: visitors who engage in a chat conversation are 2.8 times more likely to book than those who don’t. Proactive chat that opens automatically based on visitor behavior converts 40% higher than a passive chat button. We build all of this in by default.
What trust signals should my home service website display?
At minimum: your license number and state, proof of insurance, Google reviews embedded directly (not just a star rating), before-and-after photos of real jobs, and your full service area. Additional signals that improve conversion: financing options (29% of homeowners expect to find these before calling), a Google Guaranteed badge if you run Local Service Ads, trade association certifications, and real photos of your team and trucks. Trust signals belong above the fold on every key landing page, not buried in a footer where no one reads them.
What is a good conversion rate for a home service website?
Most unoptimized contractor websites convert at 2–4%. Emergency trades on well-built sites, plumbing, pest control, and HVAC, regularly reach 12–16% because high-intent searches like ‘emergency plumber near me’ come from people ready to book immediately. Planned services like landscaping, painting, and cleaning typically average 6–12% on optimized sites. The paid-traffic benchmark across all home service channels combined is around 7–8%. The difference between a 4% and an 8% conversion rate doubles your lead volume without spending another dollar on ads. We build for the high end by getting the fundamentals right: sub-2.5-second load times, mobile-first layout, above-the-fold CTAs, keyword-matched button copy, and embedded trust signals on every page.
Should I offer online booking on my website?
Yes, especially for non-emergency services. Homeowners searching for cleaning, landscaping, HVAC tune-ups, or pest control are comparison-shopping before they decide. A visible booking button reduces the friction between interest and commitment. Online booking also captures leads on nights and weekends when your office is closed but homeowners are researching. Every site we build includes a booking widget so you never miss a lead because your office wasn’t open.
Should my contractor website have a chat widget or AI chat?
Yes, especially on mobile. Sites with AI-powered chat see 30 to 50% higher lead conversion rates than sites relying on contact forms alone. Visitors who engage in a chat conversation are 2.8 times more likely to book than those who don’t. Proactive chat, where the widget opens automatically based on visitor behavior, converts 40% higher than a passive chat button waiting to be clicked. For a home service contractor, a chat widget serves the same role as a receptionist: greeting visitors, answering service questions, and capturing contact information before they close the tab. The difference between chat and a contact form is friction. A homeowner with a leaking pipe at 9 PM will type a question into a chat box. They will not fill out a “request a quote” form and wait until morning. AI-powered chat captures that lead in real time and notifies you instantly.
Do I need a project photo gallery or before-and-after photos on my website?
Yes. For most home service trades, a before-and-after project gallery is one of the highest-converting trust signals on the site. 49% of consumers trust online reviews as much as personal recommendations from friends, and visual proof of completed work moves visitors from interested to convinced. For HVAC companies: before-and-after equipment replacement photos. For landscapers: transformation photos. For roofers: job site photos with a description of the scope and what was replaced. Real photos of your team in uniform, your trucks, and your tools build trust that stock photos and template images never can. A contractor whose site shows 20 real completed jobs with descriptions and matching customer reviews is significantly more trustworthy than a competitor with a polished template and nothing to show. We set up a project portfolio section on every site. Your completed work does double duty: it converts visitors on your website and feeds your Google Business Profile photos, which are a top-five map pack ranking signal in 2026.
Does my contractor website need to be ADA accessible?
Yes, and the legal risk is growing fast. Federal ADA Title III lawsuits targeting private business websites increased 40% in 2025 compared to 2024, in part because AI tools now make it easy for individuals to draft and file complaints without a lawyer. The average ADA website demand letter settles for $5,000 to $25,000 before you pay anything to fix the site. WCAG 2.1 Level AA is the current technical standard: it covers alt text on every image, keyboard navigation support, proper color contrast ratios, accessible form labels, and video captions. Every site we build meets WCAG 2.1 AA by default. Semantic HTML structure, sufficient color contrast, alt text on all images, and keyboard-navigable forms are built in from the first line of code. Fixing accessibility on a site not built with it in mind typically costs $2,000 to $10,000 depending on how badly it was constructed. We build it in from day one so there is nothing to patch later.
Should my contractor website include video?
Yes. Video is one of the highest-converting content types for home service businesses in 2026. Sites with video keep visitors on the page 2 to 3 times longer than those without, and video on a landing page can boost conversion rates by up to 80%. For contractors, the most effective formats are: short technician explainer videos showing how a common problem is diagnosed and fixed, before-and-after transformation clips for trades like HVAC, roofing, landscaping, and painting, and 30 to 60 second job-site walkthrough videos narrated by the owner or lead technician. These build authenticity that stock photography and template copy never can. A homeowner who watches a 45-second video of your technician explaining why a heat pump is the right replacement option is far more likely to call you than one who read a paragraph about your experience. Keep mobile load time in mind: compressed horizontal video under 30 seconds loads quickly and outperforms autoplay background loops that add seconds to your LCP score. We structure video placement to support speed rather than undermine it.
How many form fields should my contact form have?
As few as possible. Form abandonment is one of the most common and fixable conversion leaks on contractor websites. At 3 form fields, home service lead forms convert at around 23%. At 5 fields, that drops to 17%. At 7 fields, it falls to 11%. At 10 or more fields, conversion collapses to under 7%. In cost-per-lead terms at a $4 CPC: a 3-field form produces leads at roughly $16 each. A 7-field form produces leads at roughly $33 each. Every unnecessary field costs you real money. The right minimum for a home service contact form is name, phone number, and service needed. Everything else, preferred date, job details, address, can be collected during the booking call. For longer quote requests, a multi-step form splits the same fields across two screens. Multi-step forms with a progress bar produce 86% higher completion rates than equivalent single-step forms because visitors invest in step one and follow through to step two. We build contact forms and booking widgets designed to maximize submissions, not gather data.
How does my contractor website rank in voice search?
Voice search queries work differently from typed searches. When a homeowner asks Google Assistant, Siri, or Alexa “Who is the best plumber near me?” or “How much does AC repair cost in Phoenix?” the assistant reads a single answer aloud from one source. The average voice search response is 29 words or fewer. To earn that answer spot, your site needs three things. First, FAQPage schema markup on your service pages: it tells Google your content directly answers specific questions and makes it eligible for voice search responses and AI Overviews. Second, FAQ content written in conversational language that mirrors how people speak. A question that starts with “How much does an AC tune-up cost in [city]?” and answers in one clear sentence ranks for that voice query. A paragraph buried in a wall of text does not. Third, Speakable schema on your key content sections, which explicitly signals to Google Assistant and other voice platforms which parts of your page are optimized for audio readback. Content with proper structured data markup has a 2.5 times higher chance of appearing in AI-generated answers than pages without it. A contractor website with no schema markup, no FAQ structure, and no conversational content is invisible to every voice assistant on the market. LocalBusiness, FAQPage, Speakable, and AggregateRating schema are all built into every site we deliver.