Fill your HVAC schedule.
Summer and winter.
The U.S. HVAC services market is valued at $18.98 billion in 2026 and growing, with 3 million heating and cooling systems replaced every year. The top 3 results in the Google map pack capture 75% of local search clicks for “HVAC near me.” Most HVAC companies market hard in peak season, go quiet in shoulder months, and never build the maintenance contract base that creates year-round revenue. Websites, ads, SEO, and GEO built for HVAC companies that want a full schedule in July and in March.
Sound familiar?
Common marketing problems hvac businesses face.
Summer peak CPCs punish contractors who didn’t plan ahead. Emergency HVAC keywords like “AC repair near me” command $25 to $45 per click during summer. The blended HVAC cost per lead averages $104 across 816 tracked contractors in 2026: branded search campaigns run $34 per lead, non-branded peak-season search runs $149 or more. The companies with the lowest summer CPLs are not the ones outbidding competitors in June. They are the ones who started campaigns in April, when competition is lighter and CPCs are 30 to 40% lower. Starting your push 4 to 6 weeks before the demand spike books your summer calendar before competitors have turned their ads back on.
Every repair customer who leaves without a maintenance agreement is a $150 to $250 annual contract handed to a competitor. A standard HVAC maintenance plan covers two annual tune-ups, priority scheduling in peak season, and a discount on parts and labor. Priced at $150 to $250 per year per system, 500 active maintenance contracts generate $75,000 to $125,000 in predictable recurring revenue before a single emergency call comes in. The best time to offer a plan is immediately after a completed repair, when the customer relationship is warmest. Most HVAC companies have no system to present it, no automated follow-up if the homeowner hesitates, and no online signup for customers who would buy it without a phone call.
The Google map pack captures 75% of all local search clicks, yet most HVAC businesses have Google Business Profiles with outdated photos, incomplete service listings, and unanswered reviews. In 2026, Google Business Profile signals account for 25% of map pack ranking weight, up 15% year-over-year. Review recency now matters as much as total volume: 73.9% of homeowners consulted at least one review site before making an HVAC decision. A competitor with 150 reviews at 4.7 stars, weekly Google Posts, and photos uploaded two to three times per week outranks a business with 200 reviews and a dormant profile. Businesses with less than 25% review response rates lose map pack positions to competitors who respond consistently, regardless of total review count.
Heat pump adoption is accelerating faster than most HVAC companies are marketing for it. Over 48% of U.S. households are now transitioning to electrical heating systems, making heat pump service and installation the fastest-growing category in HVAC. At the same time, homeowners describing HVAC problems to ChatGPT, Google Gemini, and Perplexity before they ever type a search query represent a lead channel most contractors ignore. A homeowner asks “my AC is blowing warm air, what’s wrong and who should I call?” and an AI answers with a recommended local contractor. Companies structured for AI citations capture those leads. Companies without GEO-optimized content do not appear in the answer at all.
Built for your trade.
How 73 Labs helps hvac businesses grow.
Pre-season ad campaigns that activate 4 to 6 weeks before peak demand, targeting spring tune-up searches and early AC inquiries when CPCs are 30 to 40% lower than summer rates. Budget scales with demand: 150% during peak season, 50% in shoulder months, with shoulder-season campaigns targeting maintenance agreement enrollment, duct cleaning, and indoor air quality upgrades. HVAC companies that market in shoulder season capture market share while competitors go silent and build the recurring revenue base that stabilizes cash flow through every seasonal swing.
Maintenance agreement marketing system that presents your plan at the point of service, follows up with non-buyers over 7 to 10 days, and lets customers enroll online. A 500-client maintenance base at $200 per year per system is $100,000 in recurring revenue that cushions every slow month. Automated campaigns re-engage your existing customer list each spring and fall with tune-up promotions, converting past repair customers into contract holders at 20 to 30% conversion rates without a single outbound phone call.
Google Business Profile management that keeps your listing active year-round: weekly posts, photos uploaded two to three times per week, complete service listings for AC repair, furnace installation, heat pump service, and duct cleaning, and responses to every review within 24 hours. Citation cleanup across 30-plus directories ensures your business name, address, and phone number are consistent everywhere Google and AI engines look. Automated review requests sent within 1 hour of every completed job build the review volume and recency that drive top-3 map pack placement in your service area.
GEO-optimized content so ChatGPT, Perplexity, and Google AI Overviews recommend your company when homeowners ask about AC repair, heat pump installation, emergency HVAC service, and high-efficiency system upgrades. Heat pump and energy-efficiency content built now captures the fastest-growing HVAC category before competitors establish those rankings. FAQ-structured pages earn 2.8 times more AI citations than unstructured content, and contractors cited in AI answers convert those leads at 27% compared to 2.1% from traditional organic search, a 13x difference in lead quality.
Everything your hvac business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.