Stop losing leads to voicemail.
Automate the follow-up. Every time.
74% of calls to home service businesses go completely unanswered, and 75% of after-hours calls go straight to voicemail. Phone leads are 10 times more likely to convert than web form leads, yet 85% of callers who hit voicemail or get no answer won't call back. They call a competitor. Each missed call costs home service businesses an average of $1,200 in lost revenue. Missed-call text-back, automated follow-up sequences, appointment reminders, seasonal maintenance campaigns, and review requests fix every gap: every lead gets an instant response within 30 seconds, every quote gets followed up, past customers get reactivated during slow months, and businesses that automate see a $5.44 return for every dollar spent.
Every missed call is a missed job.
You’re on a roof, under a sink, or in an attic. You can’t answer every call. But your competitors can, and 78% of homeowners book with the first business that responds.
Set it once. Let it run.
We wire automation into your workflow so leads get instant responses, appointments get confirmed, and reviews get requested. All without you lifting a finger.
Instant missed-call text-back
Every missed call triggers an SMS within 30 seconds: “Hey, sorry I missed your call. How can I help?” SMS has a 98% open rate and most leads respond within 90 seconds, keeping them engaged before they call anyone else.
Multi-channel appointment reminders
Three-touch SMS reminders sent 72 hours, 24 hours, and 1 hour before every job. Customers confirm or reschedule with a single tap. Multi-touch sequences reduce no-shows by 50 to 70%, and even single-reminder systems see 38% improvement over no reminders at all. Every no-show you prevent recovers $300 to $600 in technician time and drive.
Automated follow-up sequences
Multi-touch follow-ups for unbooked quotes, post-job review requests timed within 1 hour of completion, re-engagement messages for cold contacts, and seasonal maintenance campaigns sent to your existing customer base. Spring HVAC tune-up reminders, fall furnace check campaigns, plumbing winterization alerts, and end-of-season landscaping outreach all run automatically to fill your calendar during the months when new leads slow down. HVAC companies that automate maintenance agreement renewal reminders report customer retention rates as high as 96%. Businesses that automate follow-up see 40 to 70% higher lead conversion rates and 10% or more revenue growth within 6 to 9 months. Marketing automation averages a $5.44 return for every dollar spent, a 544% ROI over three years, with most home service businesses reaching positive ROI within the first 30 days.
Automation that pays for itself.
Every feature below runs in the background. You don’t have to think about it.
Missed-call text-back
SMS sent within 30 seconds of every unanswered call. Keeps the lead warm and in your pipeline instead of dialing your competitor.
Appointment reminders
Three-touch reminders at 72 hours, 24 hours, and 1 hour before the job. Customers confirm or reschedule with a tap. No-show rates drop 50 to 70%, recovering $300 to $600 per prevented no-show.
Post-job review requests
Automatic SMS within 1 hour of every completed job with a direct link to your Google Business Profile review page. Timed while satisfaction is highest. A text with a direct Google review link converts at 35 to 40%, far higher than email follow-ups or next-day requests.
Multi-touch quote follow-ups
A 3 to 4 message follow-up sequence for leads who got a quote but haven’t booked. Timed, branded, and recovers 20–30% of undecided customers.
Two-way SMS
Customers can reply to any automated text. Replies land in your dashboard so you can respond when you’re off the job. No lead goes dark.
Workflow builder
Custom automation sequences built around your specific workflow. Trigger on new lead, completed job, missed call, no-reply after estimate, or any event. Pre-built seasonal templates include spring HVAC tune-up reminders, fall furnace check campaigns, winterization alerts for plumbers, and end-of-season landscaping outreach. Your past-customer list is a recoverable revenue source: seasonal campaigns turn completed jobs into repeat bookings without spending on new lead generation.
Included in your plan.
See which plans include Automation.
Automation is included in Growth and Scale plans. SMS costs are included. No per-message charges.
Common questions.
What happens to calls outside business hours?
75% of after-hours calls go to voicemail, and 85% of callers who hit voicemail or get no answer won't try again. They call the next business on their list. After-hours missed-call text-back fires the same way it does during business hours: within 30 seconds of any unanswered call, day or night, the caller gets a text that acknowledges their inquiry and tells them you'll follow up. This keeps the lead warm through the night instead of losing it to a competitor who has an answering service or a faster response system. For businesses that want to go further, AI voice agents can answer after-hours calls, qualify the caller, and book the appointment without a human in the loop.
What is missed-call text-back?
When you miss an inbound call, the system automatically sends the caller a text message within 30 seconds. The message lets them know you’ll call back shortly and asks how you can help. Most leads respond within 90 seconds, keeping them in your pipeline instead of dialing a competitor. 78% of homeowners book with the first business that responds: missed-call text-back makes sure that business is yours.
How fast does the missed-call text go out?
Within 30 seconds of the missed call. Speed is everything in home services. Responding within 60 seconds of a new inquiry improves conversion by up to 391%. A lead is 21 times more likely to convert when contacted within 5 minutes versus 30 minutes. At 1 hour, the conversion probability drops by 60 times. Phone leads convert at 46% overall, and 37% close on the very first call. The automated text keeps the connection alive instantly, before a competitor answers.
What happens when a lead replies to an automated text?
Their reply appears in your dashboard as a live conversation. You can respond from your phone or desktop when you finish the job. Two-way SMS means every automated touchpoint can turn into a real conversation without you having to monitor your phone constantly.
Are SMS costs included?
Yes. SMS messaging costs are included in Growth and Scale plans. No per-message charges.
Does my business need to comply with A2P 10DLC to send automated texts?
Yes, and it is one of the most overlooked compliance requirements in contractor automation. A2P 10DLC (Application-to-Person, 10-digit long code) is the U.S. carrier registration standard for any business sending automated SMS. As of early 2025, all major carriers including AT&T, T-Mobile, and Verizon block 100% of unregistered A2P traffic before it reaches the recipient. T-Mobile imposes fines of up to $10,000 per non-compliance incident. Contractors who set up missed-call text-back or review request tools through unregistered platforms discover the problem only when messages stop delivering and leads go dark, usually weeks after the issue starts. Registration requires your business legal name, EIN, website URL, and a description of your SMS use case. The approval process takes 2 to 4 weeks. We handle A2P 10DLC registration for every client during onboarding so your messages go through from day one and you never face carrier filtering, fines, or a gap in lead follow-up.
Can I customize the automated messages?
Yes. You control the wording, timing, and triggers for every automated message: missed-call texts, appointment reminders, quote follow-ups, and review requests. Messages are written to match your voice, not sound like a robot.
How much do no-show rates improve with SMS reminders?
SMS appointment reminders reduce no-show rates by 38% on average for single-touch systems. Three-touch sequences sent 72 hours, 24 hours, and 1 hour before the appointment reduce no-shows by 50 to 70%. SMS achieves a 98% open rate with most messages read within 90 seconds, compared to email open rates of 20 to 28% in home services. Each no-show you prevent recovers $300 to $600 in technician time, fuel, and overhead. A business running 30 field appointments per week that reduces no-shows by 60% recovers $5,000 to $10,000 per month in wasted technician time alone.
What is a lead follow-up sequence?
A follow-up sequence is a series of timed messages sent to a lead who hasn’t responded or booked yet. A standard quote follow-up runs 3 to 4 messages over 7 to 10 days: an initial check-in, a value reminder, a final nudge with an easy booking link. 79% of leads never convert without systematic follow-up. A well-structured sequence recovers 20 to 30% of quotes that didn’t close on first contact.
How does automation affect my Google reviews?
Significantly. A text message with a direct Google review link converts at 35 to 40% when sent within 1 hour of job completion, far higher than next-day follow-ups or email. Businesses using automated review requests typically see monthly review volume increase 3 to 5 times within the first 60 days. Higher review volume and recency directly improve your Google Maps ranking. The review text itself, mentioning your service type and city, feeds the AI systems that recommend local contractors. There is also a reputational protection angle: 37% of 1-star reviews cite a missed or unreturned call. Automating your response means fewer leads go unanswered, fewer homeowners feel ignored, and fewer frustrated callers turn into negative reviews.
Can automation work with my existing scheduling software?
Yes. The automation platform connects with common field service and scheduling tools including Jobber, Housecall Pro, ServiceTitan, and Builder Prime via API and Zapier integrations. Job completion in your scheduling tool triggers the review request. A new booking triggers the confirmation and reminder sequence. A missed call triggers text-back. We handle the integration setup during onboarding: no manual handoff between systems required.
What is the ROI of automation for a home service business?
Businesses using marketing automation average a $5.44 return for every dollar spent, a 544% ROI over three years. Service businesses that adopt AI-driven automation tools achieve 4.3 times ROI in the first year. For home services specifically, most clients reach positive ROI within the first 30 days through no-show reduction alone. Cutting no-shows by 50% for a business with 30 weekly field appointments recovers $5,000 to $10,000 per month in wasted technician time. The larger gains compound over time: automated follow-up sequences recover 20 to 30% of quotes that never closed, missed-call text-back captures leads that would have gone to a competitor, and automated review requests build the Google rating that reduces your cost per lead from paid ads. Contractors who run consistent SMS campaigns report that the channel drives 11 to 20% of their total annual revenue, from a combination of seasonal outreach, reactivation campaigns, and quote follow-ups to contacts who never booked.
What is the biggest automation mistake contractors make?
Not following up fast enough and not following up enough times. More than half of contractors take 5 days or longer to respond to new inquiries. A lead contacted within 5 minutes is 21 times more likely to convert than one contacted at 30 minutes. At one hour, the conversion probability drops 60 times. The second mistake is a single-touch follow-up: one call attempt or one text, then nothing. A 3 to 4 message sequence over 7 to 10 days recovers 20 to 30% of undecided customers that a single attempt misses. 79% of leads never convert without a systematic follow-up process. The businesses winning in 2026 are the ones that respond in seconds and follow up until they get an answer.
Should I use AI voice agents to answer calls?
AI voice agents that answer inbound calls and book appointments are a real option for home service businesses in 2026. Contractors switching from traditional answering services to AI voice have reported booking rates jumping from 40% to 95% and from 55% to 90%, with dispatch boards filling fast enough that they had to hire additional technicians. One electrical contractor replaced its after-hours call handling with an AI voice agent and saw booking rates jump from 10% to over 70%, generating $170,000 in new revenue from calls that previously went unanswered. A legacy HVAC or plumbing business might take 4 hours to respond to a lead. An AI voice agent responds in seconds, qualifies the caller, and schedules the appointment before a competitor even picks up the phone. The case for AI voice is strongest for businesses handling more than 200 inbound calls per month, missing a high volume of calls outside business hours, or that have repetitive call patterns like booking and FAQs. For businesses that already answer most calls, missed-call text-back is the simpler and lower-risk starting point. For businesses that routinely miss 20 or more calls per week, AI voice answering is worth evaluating as a complement to the text-back system.
Can I automate seasonal maintenance reminders to past customers?
Yes, and it's one of the highest-ROI automations available to home service businesses. Your completed job history is a marketing list most contractors never use. Homeowners who already hired you once are 5 to 7 times easier to re-book than a cold lead and typically spend 30 to 60% more per job. Automated seasonal campaigns send timed SMS or email reminders to your existing customer base: spring HVAC tune-up reminders in March and April, fall furnace check campaigns in September and October, winterization alerts for plumbers in November, and end-of-season landscaping or gutter cleaning outreach in October and November. A contractor who texts 300 past customers a spring tune-up reminder and converts 10% of them recovers 30 booked jobs from a list they already paid to build. HVAC companies that automate maintenance agreement renewal reminders report customer retention rates as high as 96%. Most contractors are sitting on years of completed job records and doing nothing with them. Automated reactivation campaigns turn those records into booked jobs without a dollar of additional ad spend.
How does automation help fill my calendar during slow seasons?
Seasonal slowdowns are a cash flow problem with an automation solution. Contractors who automate slow-season re-engagement fill their dispatch board by targeting three groups: past customers due for repeat or seasonal service, homeowners who received a quote but never booked, and leads who went cold more than 60 days ago. A single SMS campaign to homeowners who got a quote last spring and never scheduled costs nearly nothing and recovers 15 to 25% of those contacts into booked jobs. HVAC maintenance agreements run 40 to 60% gross margin compared to 18 to 28% on new installs, and the customers who hold them are the ones who call you first when something breaks. Automating renewal reminders turns one-time service calls into a predictable recurring revenue base that insulates your business from the seasonal demand swings that kill cash flow. The businesses that feel slow months the hardest are the ones that only market to new leads and never run automated re-engagement campaigns to the customers they've already served.
Can automation reduce wasted technician dispatches?
Yes. Contractors using automated intake and lead qualification report 25% fewer wasted site visits per month. An automated intake sequence, triggered when a new lead comes in, asks the caller's service type, job urgency, and location before a technician is dispatched. Leads outside your service area are filtered immediately. Vague inquiries from window-shoppers get a follow-up sequence instead of a truck roll. Genuine emergency calls get priority routing and an instant callback. The average site visit costs $85 to $150 in technician time, drive, and fuel. At four wasted visits per week, that is $340 to $600 per week in unrecoverable overhead. AI-powered intake filters out that waste while giving every serious lead a faster, more focused response. The net effect is more jobs booked per technician hour, not more hours burned chasing unqualified inquiries.