Grow your landscaping business.
Season after season.
Make your landscaping services and completed projects easy to explore. Connect your website, advertising, search presence, and estimate follow-up around the maintenance work, seasonal services, and landscape projects your team provides.
Sound familiar?
Common marketing problems landscaping businesses face.
Campaign timing should reflect your local season, service area, and available crews. Use your own inquiries and booking history to plan promotions. A fixed February launch or national lead-price benchmark cannot tell you whether the resulting work fits your business.
Recurring maintenance needs a clearly defined offer. Explain the visits, services, exclusions, price, and renewal terms your company actually provides. Track enrollments and retained customers without assuming that every mowing customer wants or can be converted to a larger package.
Help customers understand your landscape and hardscape work through approved project examples. Explain the scope, materials, and estimate process, and distinguish completed work from concepts. Publish project prices only when the scope and relevant conditions are clear and verified.
Separate maintenance, landscape projects, and specialty services in reporting where the data supports it. Compare advertising spend with suitable inquiries, estimates, and booked work. Use the business's actual costs and capacity to decide where to invest, rather than assuming one service always has the highest margin.
Built for your trade.
How 73 Labs helps landscaping businesses grow.
Plan advertising around the services and locations you can support, and check the requirements for each channel before launch. Google now uses the Google Verified badge for eligible Local Services advertisers who complete the applicable checks. Measure campaign results without treating a badge as proof of profitability.Google Verified badge guidance
Build a portfolio around real landscape and hardscape projects, with photos used with permission and clear descriptions of your role. Give maintenance plans and project services their own useful information. Make it straightforward to ask questions or request an estimate, then record what happened to the inquiry.
Plan seasonal promotions around your actual offer, local conditions, and crew availability. Include services such as fall cleanup or holiday lighting only when your business provides them. Keep the website, campaign message, and appointment process aligned with the work customers can book.
Publish clear service information, maintain accurate business details, and review observed search results and AI answers. Google's AI search guidance does not require a special content format or guarantee inclusion. Record the questions tested, cited pages, and dates, then use the findings to identify information that needs improvement.Google AI search guidance
Everything your landscaping business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.
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