Grow your landscaping business.

Spring is your highest-revenue window, but “landscaping near me” searches spike 65% year-over-year and concentrate in a 12-week sprint from March through May. Competitors who started marketing in February already have their spring calendar booked before you’ve run your first ad. Without an early-season push targeting “lawn care service near me,” “spring cleanup,” and “landscaping estimate,” you’re competing for the leftover slots after the market has already cleared.

A recurring maintenance customer is worth $2,800 or more over their lifetime, and a single upsell from mowing to full-service maintenance doubles or triples that number. Most landscaper websites have no recurring service pricing, no online signup for maintenance plans, and no follow-up system for one-time customers who could become contract clients. Every customer who gets one spring cleanup and never hears from you again is a multi-year contract handed to a competitor who followed up.

Landscaping is one of the most visual trades, yet most landscaper websites have no before-and-after galleries, no project photos, and no way for a homeowner to visualize what you’d do with their yard. 87% of homeowners won’t consider a contractor rated below 4 stars, and visual proof of completed work is the fastest way to build the trust that earns the call. Stock photos and a generic services list don’t convert. Project portfolios do.

Google Ads CPL for landscaping averages $59 to $104 depending on season and service type. Without a segmented keyword strategy, you’re paying peak CPLs in March and near-zero returns in November with nothing to show for it. Landscapers who segment campaigns by service type (maintenance versus hardscaping versus design-build) and pause appropriately in slow months cut annual ad spend 20 to 30% while holding the same lead volume.