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SEO & GEO

Get found on Google.

And on ChatGPT. And Perplexity. And everywhere.

Traditional SEO gets you ranked. GEO gets you cited by AI. We do both — so your business shows up wherever your customers are searching.

The Problem

Your customers are searching. They’re just not finding you.

Google’s map pack, AI Overviews, ChatGPT, Perplexity — the places people search have multiplied. If you’re only optimizing for one, you’re invisible in the rest.

You’re not in the Google map pack
The top 3 map results get 75% of local clicks. If you’re not in that pack for “HVAC repair near me” or “plumber in [your city],” you’re losing to competitors who are.
AI assistants don’t know you exist
When someone asks ChatGPT “Who’s the best plumber in Kennesaw?” — are you in that answer? AI Overviews now appear in 45% of Google searches. This is the new SEO.
Your SEO provider sends reports you don’t understand
Keyword rankings on a spreadsheet don’t mean anything if your phone isn’t ringing. You need leads, not data dumps.
You’re only optimizing for traditional search
SEO alone isn’t enough anymore. AI search engines pick sources based on content quality and structure, not just page rank. If your content isn’t AI-optimized, you’re falling behind.
How It Works

Search optimization for 2026 and beyond.

We combine traditional SEO with Generative Engine Optimization so you show up everywhere — Google, AI Overviews, ChatGPT, and Perplexity.

Step 1

Technical SEO foundation

Site speed, structured data, semantic HTML, and server rendering. The fundamentals that Google and AI engines both need to find and trust you.

Step 2

Local & map pack optimization

Google Business Profile, local citations, review signals, and geo-targeted content to own the “near me” searches in your service area.

Step 3

GEO — AI search optimization

Structured content, entity authority, and citation patterns that make AI systems recommend your business when customers ask.

Features

SEO + GEO. One integrated service.

Everything you need to get found in traditional search and AI-generated answers.

On-page SEO

Title tags, meta descriptions, header structure, and keyword-optimized content for every service page.

Google Business Profile management

Optimized listing, regular posts, Q&A management, and category setup for maximum local visibility.

Structured data & schema

LocalBusiness, Service, FAQ, and Review schema markup — the structured data AI engines use to understand and cite your business.

AI citation optimization

Content structured for extraction by ChatGPT, Perplexity, Google AI Overviews, and Copilot.

Ranking & citation tracking

Monitor your position in Google, the map pack, and AI-generated answers. See progress, not just promises.

Monthly performance reports

Clear reports showing traffic, rankings, AI citations, and most importantly — leads generated from organic search.

Pricing

Included in your plan.

See which plans include SEO & GEO.

Platform
$497/mo
Not included
Growth
$1,497/mo
Included
Scale
$2,997/mo
Included

On-page SEO is included in Platform. Full SEO & GEO management starts at Growth.

FAQ

Common questions.

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your business when customers ask questions. It’s the next evolution of SEO.

How is GEO different from traditional SEO?

SEO gets you ranked in Google search results. GEO gets you cited in AI-generated answers. AI Overviews now appear in 45% of Google searches, so both matter.

How long before I see SEO results?

Technical SEO improvements show within weeks. Local/map pack improvements typically take 1–2 months. Full organic ranking gains build over 2–4 months.

Is on-page SEO included in the Platform plan?

Yes. On-page SEO (title tags, meta descriptions, structured data) is included in every plan. Full SEO & GEO management starts at the Growth plan.

Get Started

Ready to get found everywhere?

Get a free SEO & GEO audit. We’ll show you where you’re visible, where you’re not, and exactly how to fix it.

hello@73labs.io
Atlanta, Georgia