Power up your electrical business.
Panel upgrades. EV chargers. High-value leads.
Show homeowners the electrical work your company provides, with verified credentials, clear service information, and real project examples. Connect your website, advertising, search presence, and estimate follow-up around your team's service area and capabilities.
Sound familiar?
Common marketing problems electrical businesses face.
Make your business credentials easy to verify. Publish license and insurance information only when it is current and applicable to the business and work described. Use approved project photos and clear contact details so a homeowner can assess your experience and ask about the next step.
Panel work, EV charger installation, rewiring, and generator projects need service details that match what your team actually offers. Explain your assessment and estimate process without presenting a universal installed price or assuming every inquiry will become a profitable job.
Keep your local business information accurate and review it when your hours, contact details, or services change. Google does not publish an exact ranking weight or review quota that guarantees a map position. Its guidance identifies relevance, distance, and prominence as the main local-ranking factors.Google local ranking guidance
Technical content should reflect your actual work and verified information. Have appropriate expertise review installation, safety, and code claims before publication. Do not turn a search trend, an AI answer, or a generic project example into proof of local demand or a customer's installation requirements.
Built for your trade.
How 73 Labs helps electrical businesses grow.
Build service pages around verified credentials, approved project examples, and a clear inquiry process. Explain the electrical work you provide and how a homeowner can request an assessment. Keep credentials, project descriptions, and availability current as the business changes.
Plan campaigns for the services and locations your team can support. Use relevant landing pages and measure inquiries, estimates, and booked work separately. Assess advertising costs alongside actual job outcomes instead of treating a quoted project value as campaign profit.
Maintain accurate Google Business Profile information, publish approved job photos, and respond helpfully to customer reviews. Invite honest feedback from real customers. Review changes in profile interactions alongside inquiries without attributing every change to a posting schedule or review count.
Create useful service explanations and review their search visibility. Google says special optimization is not required for its AI search features, and inclusion is not guaranteed. For AI visibility reporting, record the questions tested, observed answers, citations, and dates without promising a fixed conversion rate.Google AI search guidance
Everything your electrical business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.
Ready to grow your electrical business?
Free audit for your electrical business. See where you stand and where you could be.