Lay the groundwork for growth.
Hardwood. Tile. LVP. Carpet.
Help customers explore the flooring materials and installation services you provide. Connect your website, advertising, search presence, and estimate follow-up with real project examples and clear information about the next step.
Sound familiar?
Common marketing problems flooring businesses face.
Make your services and service area clear without promising to outrank a national retailer. Track suitable inquiries and booked installations so search visibility is connected to actual business outcomes.
Show completed work with approved photos and accurate descriptions. Explain the project scope behind any published price instead of presenting a broad range as a quote for every home.
Verify durability, care, warranty, and suitability statements for the products described. Avoid assigning the same performance characteristics to every product in a material category.
Useful material information should answer real customer questions. An AI citation or search appearance does not establish that a customer requested an estimate or booked an installation.
Built for your trade.
How 73 Labs helps flooring businesses grow.
Build clear pages for the materials and installation services you offer. Use verified product information and approved project examples, with a straightforward route to an assessment or estimate.
Organize your portfolio by the work shown and explain your role in each project. Test contact forms and call links on phones, and state what happens after a customer submits an inquiry.
Plan advertising around offered services, actual locations, and installation capacity. Compare spend with qualified inquiries, estimates, and booked work while reporting missing attribution honestly.
Maintain accurate business information and review observed search results and AI citations. Use the findings to improve unclear content without promising that city pages or a particular format will secure a position.
Everything your flooring business needs.
Six integrated services, one platform.
Custom Website
Fast, mobile-first, server-rendered. You own it.
Google Ads & LSAs
Trade-specific campaigns with full attribution.
SEO & GEO
Map pack rankings + AI search citations.
Automation
Missed-call text-back, reminders, follow-ups.
Reputation
Automated review requests after every job.
Payments
Invoicing, deposits, and online payments.
Ready to grow your flooring business?
Free audit for your flooring business. See where you stand and where you could be.